Innovative dental startup aligns with the nation’s largest independent dental distributor to deliver a solution as simple as boiling water.
PITTSTON, PA — February 20, 2020 — Forty million people. For the 14 years since they began practicing dentistry, that number has motivated Drs. Misael and Lindsey Otero to innovate.
According to the Center for Disease Control, in the United States, approximately 40 million people are edentulous – without teeth. This Wilmington, North Carolina-based dental duo resolved to create a solution and today, with Benco Dental, present one that’s a simple as boiling water: Easy Denture.
To address what he describes as a void in the health care system, Dr. Misael Otero said they created this new category in custom dentures. How does it work for a dental patient? Dip Easy Denture in boiling water for 60 seconds. Cool for the same amount of time. Align in the mouth and create a seal for 90 seconds. Place denture in cold water to set for 30 seconds. That’s all there is to it. One visit and done.
“What keeps me motivated is to think that with Easy Denture we could potentially be responsible for putting more smiles on more faces than any other dentist or company or institution,” said Dr. Misael Otero.
Reheat. Reform. Reinvent. ™ is the concept behind the company, Sonrisa, which created Easy Denture (shown in comparison to a porcelain denture). Its founders, Drs. Misael and Lindsey Otero, align with Benco Dental, the nation’s largest independent dental distributor to share this solution with their customers. This dental startup established a new category in custom dentures to break down the cost barrier for access to care.
Currently, the process to obtain custom dentures can include three visits to a dental office, three weeks of wait time and upward of $3,000. Easy Denture removes the hurdles with a five-minute process at one tenth of the cost – just several hundred dollars.
“Easy Denture is not a replacement for a high-end cosmetic set. It’s an amazing, perfect solution for an immediate denture, a great replacement for an economy denture.”
He also recommended Easy Denture as a transitional or backup denture and as an option for caregivers of those limited by transportation and time constraints.
Reheat. Reform. Reinvent. ™ is the concept behind the Oteros’ company, Sonrisa, which aligns with Benco Dental, the nation’s largest independent dental distributor to share this solution. Benco Dental, headquartered in Northeastern Pennsylvania, is the largest independent dental distributor in the United States, driving dentistry forward through innovative solutions and a caring family culture. Benco delivers a full array of supplies, equipment, technology and services to dentists nationwide.
“Easy Denture breaks down insurmountable barriers to care for potentially millions of patients worldwide. Until now, the choice was too often traditional dentures or nothing at all in cases where people cannot afford them, or cannot make the multiple office visits necessary to get them. Easy Denture offers a next best thing: an effective, practical alternative that brings treatment within reach,” said Mike DePietro, Benco Dental’s Marketing Product Manager for Easy Denture.
Benco Dental aligns with Sonrisa and its founders, Drs. Misael and Lindsey Otero, to deliver their unique offering, Easy Denture, to dentists nationwide. Benco Dental, headquartered in Northeastern Pennsylvania, shown, is the largest independent dental distributor in the United States. Benco drives dentistry forward through innovative solutions and caring family culture, while delivering a full array of supplies, equipment, technology and services to dentists nationwide.
Realizing the gap in adequate health care access is a global problem, Dr. Otero takes heart in the far-reaching possibilities for Easy Denture as a change agent. “I think there is a huge opportunity to help here with mission trips. With Easy Denture all you need is boiling water. Hot water, 10 minutes, and every dental patient can walk out with teeth,” said Dr. Otero.
To learn more, please contact your Friendly Benco Rep, call 1.800.GO.BENCO or visit benco.com.
ABOUT SONRISA
Founded by Drs. Misael and Lindsey Otero, Sonrisa aims to fundamentally and forever change how oral care products are manufactured and delivered to consumers. The company is based upon the idea that every person–regardless of their socioeconomic status–should have access to oral care solutions that improve their life.
ABOUT BENCO DENTAL
Benco Dental Drives Dentistry Forward? through innovative solutions and a caring family culture. Company firsts include CenterPoint design/equipment superstores, OneVisit™ open architecture CAD/CAM, Painless® electronic ordering and automated supply management. Independent since founded by Ben Cohen in 1930, Benco has grown to become the country’s largest family-owned dental distributor. Over 1,400 dedicated associates serve customers at locations coast-to-coast including 400+ sales representatives and 300+ factory-trained service technicians. Benco is one of Fortune’s Best Workplaces in Health Care and Biopharma for three consecutive years, a NAFE Top Company for Executive Women for two consecutive years, and among Pennsylvania Best Places to Work® for 12 of 14 prior years.
For more information, visit benco.com or call 1.800.GO.BENCO.
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MEDIA CONTACT:
Benco Dental, Kristie Ceruti, 570.602.7047, kceruti@benco.com
